According to rankings from Internet measurement company, comScore, in June, Microsoft sites were the most popular with Australian Internet users, ahead of Google by the slimmest of margins.
The figures, from comScore's Media Metrix service, found that Microsoft sites and Google sites both reached more than 92 percent of Internet users in June, while Facebook.com ranked as the third largest web property.
According to comScore, "In June 2011, more than 13.6 million people age 15 and older accessed the Internet from a home or work location in Australia. Microsoft Sites led as the most-visited online property with 12.7 million visitors, representing 92.8 percent of the entire online population. Google SITES closely followed with 12.6 million visitors (92.3 percent), while Facebook.com eclipsed 10 million visitors.
"Local property News Interactive, which includes sites such as Dailytelegraph.com.au, News.com.au and TheAustralian.com.au, reached 4.3 million visitors, while Telstra reached 4.2 million visitors and Fairfax Media saw more than 3.5 million visitors during the month."
In Australia the Google Ad Network led as the top Internet ad network for June reaching 12.3 million visitors, or 90 percent of the Australian online population. Adconion Media Group ranked second with 9.1 million visitors (66.7 percent reach), followed by ValueClick Networks with 7.4 million visitors (54.2 percent reach). Tribal Fusion reached 50 percent of the online population, while Digital Networks Sales secured the fifth position with more than 5.6 million visitors (41.3 percent).
"Ad networks continue to be a powerful mechanism for reaching a significant portion of the web population," said Amy Weinberger, comScore vice president for Australia and New Zealand. "Though content in the digital media environment tends to be more fragmented than other media channels, ad networks enable marketers to deliver advertising both efficiently and at scale to their desired target audiences."
The figures, from comScore's Media Metrix service, found that Microsoft sites and Google sites both reached more than 92 percent of Internet users in June, while Facebook.com ranked as the third largest web property.
According to comScore, "In June 2011, more than 13.6 million people age 15 and older accessed the Internet from a home or work location in Australia. Microsoft Sites led as the most-visited online property with 12.7 million visitors, representing 92.8 percent of the entire online population. Google SITES closely followed with 12.6 million visitors (92.3 percent), while Facebook.com eclipsed 10 million visitors.
"Local property News Interactive, which includes sites such as Dailytelegraph.com.au, News.com.au and TheAustralian.com.au, reached 4.3 million visitors, while Telstra reached 4.2 million visitors and Fairfax Media saw more than 3.5 million visitors during the month."
In Australia the Google Ad Network led as the top Internet ad network for June reaching 12.3 million visitors, or 90 percent of the Australian online population. Adconion Media Group ranked second with 9.1 million visitors (66.7 percent reach), followed by ValueClick Networks with 7.4 million visitors (54.2 percent reach). Tribal Fusion reached 50 percent of the online population, while Digital Networks Sales secured the fifth position with more than 5.6 million visitors (41.3 percent).
"Ad networks continue to be a powerful mechanism for reaching a significant portion of the web population," said Amy Weinberger, comScore vice president for Australia and New Zealand. "Though content in the digital media environment tends to be more fragmented than other media channels, ad networks enable marketers to deliver advertising both efficiently and at scale to their desired target audiences."
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