Google lead July with 182.3M visitors

Google sites ranked as the No. 1 online property in July with 182.3 million visitors, according to a report from comScore.

Google was followed by Yahoo Inc. sites with 177.6 million visitors and Microsoft sites with 174.3 million.

ComScore said Google’s Ad Network also led the July ad ranking with a reach of 93.3 percent of Americans online, followed by Yahoo Network Plus with 87.5 percent, AOL Advertising with 87.2 percent, Yahoo Sites with 82.6 percent and ValueClick Networks with 82 percent.

The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people. Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).

Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked No. 1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent). Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).